writer – Jo Ind https://joind.co.uk Writer, digital media producer, learning designer Sat, 16 Mar 2019 10:24:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://joind.co.uk/wp-content/uploads/2017/02/cropped-Flavicon-Jo-32x32.png writer – Jo Ind https://joind.co.uk 32 32 What is a writer? https://joind.co.uk/what-is-a-writer/ Sat, 04 Jul 2015 08:51:26 +0000 http://joind.co.uk/?p=1812 When people ask what I do for a living, I tend to say I’m a writer.  Maybe I should think of a different answer, because too often people imagine my work involves sitting at home all day coming up with inspiration.

When they see the work I actually do, they say:  “But you’re so much MORE than a writer”.  So what do people think being a writer is?  And how can I find a better way of explaining what it is that I do?  (All the photographs above were taken of me at work as a writer – a long time ago.)

Jo Ind sitting on a chair in Debenhams while a personal shopper offers her goods - for Jo Ind's blog: What is a writer? Jo Ind in a birthing pool with an antenatal teacher stroking her back. For Jo Ind's blog: What is a writer? Jo Ind llooking at a big book with a family historian - for Jo Ind's blog: What is a writer? Two ladies seated with food on their plates and a third, between them, serving them. For Jo Ind's blog - What is a writer? Jo Ind wearing a wig in Hustler: for Jo Ind's blog: What is a writer? Woman holding a rugby ball

So what is a writer?

There are, of course, all kinds of writers – poets, novelists, copywriters, journalists, diaryists, playwrights.  I can’t claim to speak for them all.  All I can say is that, for me, this is what being a writer means.

A writer is a listener

The kind of writing I do is rooted in journalism.  Whether I’m writing a book, a company brochure or the content of a website, I’m creating a story out of what people have told me.  So writing involves listening.  And I mean really careful listening – listening in such a way that you get right to the heart of the person or the situation you’re writing about.

A writer is a thinker

Writing is hard because it involves thinking in a more precise way than we do in conversation. When we put something down in words, we have to use the fine motor movements of the brain. We haven’t really understood something until we have written it down.  Thinking that deeply and clearly is a process we tend to avoid because it’s difficult – I know I do anyway.

A writer is a changer

Writing is not a neutral activity.  It changes things. Listening to people is powerful. Analysing and synthesising a situation through writing it down causes people to understand it – and therefore experience it – in a new way.  That can be transformative.

So what is a writer?

A writer is a listener, a thinker and a transformer of people and situations.  But I can’t say all that, when people ask me, can I?

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I no longer weigh myself – how NHS local is changing my life https://joind.co.uk/no-more-scales/ https://joind.co.uk/no-more-scales/#comments Wed, 19 Jan 2011 14:01:55 +0000 http://joind.co.uk/?p=687 I have always said that the hallmark of a good writer is one who is changed through her words.

The purpose of writing is to make a difference. If words don’t make a difference to the author, then why should they have an effect upon anybody else?

It is now almost a year since I have been working for NHS local, a digital service for the NHS in the West Midlands.

I have been handling the words and video on the site for long enough to ask myself the question: “What difference has this content made to my life?”

As it happens it has made a difference in so many ways I will need to write not just one post, but a series to explain it all.  This is the first.

I no longer weigh myself

I used to find it so disheartening to find that the more I worked out, the more I weighed.

“Muscle weighs more than fat,” my friends would tell me, as I noted that I had lost two inches from waist and gained seven kgs.

I know, I know – or at least I did at one level.

And yet the NHS continues to use the bloody body mass index (BMI) as a way of assessing if someone is obese, even though the index does not measure if the weight is due to muscle or fat.

It’s very difficult to really believe that weighing yourself is a waste of time, when our national institution responsible for health asks you to step on the scales in an attempt to assess your risk of high blood pressure, heart disease and cancer.

“Bog off” to scales and the body mass index

Thanks to NHS local, I can now say: “Bog off” to my scales and to the body mass index. The service has made a film of two women, of similar height, both classed as overweight in BMI terms.  The women were put through a body volume index (BVI) scanner that can distinguish between muscle and fat at Heartlands Hospital in Birmingham.  Despite being a similar height and weight, the scanner found one woman was healthy and the other needed to lose some fat.

At last, I can fully believe what my friends and Phil, my highly-toned and clincially obese (in BMI terms) personal trainer is telling me.  “Muscle weighs more than fat.” It really does. Thank you, Dr Asad Rahim, from Heartlands Hospital.

As for you, scales. “Bye bye.”  I measure my waist and that’s all.

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